For learning & development managers
Fewer sales skills to teach, more sticks.
The old model asks sellers to master a broad suite of methodology, skills that research shows fade within weeks. DealCraft makes sure salespeople are sharper in every conversation, cultivates better sales behaviours, and narrows what needs to stick to the handful of human skills that directly influence the sale.
A familiar pattern
Good training. Fading results.
Methodology training based on proven disciplines such as MEDDICC, Challenger, SPIN, Mckinsey’s SCR and Miller Heiman is designed to build a broad set of selling skills and raise everyone toward the standard of the best performers. The trouble is, without reinforcement built into how sellers actually work day-to-day, newly learned skills fade. It’s known as the he Ebbinghaus forgetting curve.
“Research on what separates high performers is well understood. The problem isn't what good looks like - it's how to make it stick.”
How DealCraft answers this
Reinforcement built into every sales opportunity.
Complex B2B selling will always require human skills, but there’s a gap between a firm's best and worst performers. We exist to close this gap by enabling every person that has responsibility for winning new clients or growing existing ones to think and act like the very best salesperson on the planet on every sales opportunity, at every stage,
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Draws on the principles behind MEDDICC, Challenger, SPIN, Mckinsey’s SCR and Miller Heiman - applied at the right moment in every opportunity.
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Every relevant skill shows up in the flow of work rather than ad hoc formal training and informal coaching. Skills become durable through spaced repetition and deliberate practice.
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DealCraft carries the research and analysis, so training time can focus on executive presence, judgment and negotiation - the human skills that actually decide conversations.
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You can see what's actually sticking in real deals, not just by who attended training and supposedly completed an e-learning course.