Insights
Walk in with an insight, not a pitch.
Insights turns what's in the Vault into a clear picture of the problems a prospect's organisation faces. The roles affected, and how to talk about each in Situation–Complication–Resolution form. It's the layer every piece of outreach, meeting preparation and correspondence draws from.
What goes in
Everything captured in the Vault (documents, emails, transcripts, etc.) read alongside your own positioning from the Company Brain.
What comes out
A Situation-Complication-Resolution view of the opportunity. The problems the prospect faces, who's affected, and how to talk about each, ready for outreach and correspondence to draw from.
How it works
Situation, Complication, Resolution.
What's actually going on. What it's costing them.
Not a guess, but built from what's genuinely known in the Vault. The problems the prospect's organisation faces, and the roles affected by each one.
The same insight, spoken differently by role.
A CFO hears a different resolution than an Operations Director - from the same underlying insight, tailored to what each role actually cares about. Every output carries its evidence tier so you know if it is hypothesis, inferred, buyer-acknowledged, or buyer-confirmed. Your team always knows how solid the ground is.
The felt difference
Same prospect. Same brief. Structurally different reasoning.
Ask a generic AI assistant to open a conversation with a prospect and it reaches for your capabilities first. DealCraft draws on the principles behind McKinsey's SCR framework (Situation-Complication-Resolution ) so every output opens with the buyer's real situation.
Generic AI assistant
"Hi Sarah — I wanted to reach out because our platform helps finance teams like yours automate reconciliation and cut manual work. We offer real-time dashboards, seamless integrations, and a dedicated support team. Would you be open to a quick call this week to see a demo?"
DealCraft output
"Hi Sarah — with three acquisitions in eighteen months, your team is likely reconciling four different chart-of-accounts structures by hand heading into year-end close. Most finance teams in that position lose 6–8 days a quarter to it, and the risk compounds every close after. Worth 15 minutes to see how the team at [comparable company] closed that gap?"
Illustrative example. In production, every interpretive claim DealCraft makes is tagged hypothesis, inferred, or confirmed - so your sellers always know what's evidenced and what still needs checking.
Solutions
Create an unfair sales advantage.
DealCraft is built for complex B2B sales. It empowers your team with advanced insights and consultative sales methodologies on every sales opportunity and through the entire sales cycle.