Company Brain

Grounded in what you sell. Not generic AI.

DealCraft holds your solutions, differentiators and value propositions. Every output is specific to what you sell, not shaped by whatever the model was trained on.

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What goes in

Your company profile, products or solutions (what you sell, who it's for, the problem it solves), and value propositions. Simply link to your website and upload brand guidelines, sales proposals, and other similar information. Your information, authored once.

What comes out

Research, outreach, sales meeting preparation, qualification, proposals all reason from this single source. Positioning stays consistent whether it's your best salesperson or your newest hire.

How it works

Six key features.

01

A structured store

Holds your firm's profile and positioning, used at every stage of the sales cycle. You keep it current as your firm evolves, and it learns automatically from every opportunity managed. The difference between a specialist and a generic AI tool.

02

What you sell, and to whom

Each solution gets its own profile: the problem it solves, who it's for, how it's positioned. Not a spec sheet, the version a good seller would actually use.

03

What makes your firm worth choosing

Not generic claims, but the specific reasons a buyer picks you. Authored once, referenced automatically wherever it's relevant.

04

Honest when positioning is missing

If the Company Brain doesn't hold what it needs, that's highlighted as a gap. DealCraft never invents a plausible-sounding claim.

05

A simple process

No formal documents needed. Add your website, a few presentations and proposals. DealCraft does the rest.

Optional

Pressure test your differentiators

Don't yet have claims that would survive a sceptical buyer? DealCraft has a built-in feature to help you craft more powerful differentiators. It helps you answer key questions: is it unique, does a buyer value it, can you prove it? The aim is a short list that holds up, not a long list that flatters you.

Solutions

Create an unfair sales advantage.

DealCraft is built for complex B2B sales. It empowers your team with advanced insights and consultative sales methodologies on every sales opportunity and through the entire sales cycle.

For sales leaders

The business case for an AI sales co-worker

The kind of AI your team uses is an important decision. Most firms still can't close the gap between their best performers and everyone else. Here’s why, what DealCraft does about it, and how it's different from generic AI tools.

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Small Businesses

Compete like you've got a bigger team

When you're small, your CEO/founder and senior team are the ones selling - time poor and up against bigger competitors. Save hours on research, preparation and analysis, be sharper in the room and achieve better sales results.

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Mid-Sized & Growing

Close the gap between your best and the rest

Your growth ambitions would be easier to achieve if your whole team could think and act like the best salesperson, consistently on every deal. That's precisely what DealCraft enables.

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Large companies

Qualify with rigour and consistency

Qualification discipline has to hold at scale. Get it right, and forecasts become accurate and trustworthy, resources stop being wasted on opportunities that aren't ready to close, and sales results get stronger.

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For learning & development

Fewer sales skills to teach, more that sticks

The old model asks sellers to master a broad suite of skills, which research shows fade within weeks. DealCraft cultivates better sales behaviours, narrows what needs to stick to the handful of human skills that directly influence the sale and makes sure salespeople are sharper in every conversation.

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Enable your team to think and act like the best

On every deal, at every stage, with every buyer.

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